How to Use a Blog as the Cornerstone of Your Content Marketing

Source: http://www.jeffbullas.com/2014/06/30/how-to-use-your-blog-as-the-cornerstone-of-content-marketing/

simply:

Content marketing doesn't start with content… it needs a plan.

1. Have a strategy

2.  Find out what your clients want

3. Be a resource

4. Marketing is 80% of content marketing

5. Connect with influencers

Read more at http://www.jeffbullas.com/2014/06/30/how-to-use-your-blog-as-the-cornerstone-of-content-marketing/