From Wired: http://www.wired.com/2014/12/new-media-2/
The media has always been at war for your attention—and has always come up with new ways to win it. When sensational headlines screaming in 72-point type weren’t effective enough, it hired newsies to stand in the street and holler at passersby. William Randolph Hearst used his press to launch a war with Spain in the pursuit of selling more papers. (Blood makes the best clickbait of all—to use the industry jargon, “if it bleeds it leads.”) The network news interrupted regularly scheduled programming. CNN went wall to wall with O.J. Matt Drudge fired up his siren. Geraldo took off his shirt.
Over the past couple of decades, this war for eyeballs has been fought across an ever-expanding territory. With the advent of the modern web, online publications and blogs competed to dominate your laptop screen. But with the rise of mobile, the battleground has become infinite. No matter where you are or what you’re doing—eating, drinking, watching a movie—the news has access to you. Stories roll in on push notifications and social media streams in a nonstop look-at-me barrage, all of them lighting up the same small screen. There is only one true channel now, and it’s probably in your pocket (or hand) at this very moment.
No comments:
Post a Comment