The optimal length for video marketing content? As short as possible

Source:

http://thenextweb.com/socialmedia/2014/05/02/optimal-length-video-marketing-content-short-possible/

Summary:

Yoav Hornung is an award-winning young filmmaker and entrepreneur. He is the co-founder and CEO of Veed.me, a video production marketplace.

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At Veed.me, we’re often asked by businesses, “How long should my video be?”

Truth is, there are two answers for this question:

1. As short as possible
2. It depends

Obviously, both are right. we are in an era in which attention spans are getting shorter as we’re flooded with all sorts of content; text ads, Buzzfeed lists, photos, banners and more videos.

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