The Seapark Gate

Thursday, 30 October 2014

How often should you post on Social Media

Source: http://blog.bufferapp.com/social-media-frequency-guide

Twitter - around 5 a day, never more than one an hour

Facebook 1 or 2 a day "the sweet spot is five to 10 posts per week."

LinkedIn The best guideline for LinkedIn sharing comes from the site itself, which published a marketing report claiming 20 posts per month allows you to reach 60 percent of your audience.

Lifetime of aPost
Twitter - 18 minutes of glory
Moz’s Peter Bray ran the numbers and found the 18-minute mark to be the time it takes for half of a tweet’s retweets to occur. In other words, once a tweet has been live for 18 minutes, it has reached the peak of its engagement. Leftover engagement might follow, but its glory days are done.

Facebook - 90 minutes
For Facebook, a post reaches 75 percent of its potential in the first 5 hours (vs. three hours for Twitter).

Overnight Tweeting
Certain email marketing statistics follow a similar line of thinking. You could see greater open rates and clickthroughs when your email is one of the only ones in the inbox. The data below suggests that 8:00 p.m. to midnight gets the highest opens and clicks.