10 Amazing Social Media Growth Stats From 2015

1) Global Active Internet Users now totals 3.175 Billion, that’s nearly half of the world’s population (7.357 Billion).

2) As for Social Media, there are over 2.206 Billion active users, a global penetration of 30%.

3) There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. 

4) 1.925 Billion users utilise their mobiles for Social Media platforms. - 


5) Social Media users have risen by 176 Million in the last year. 

6) 365 Million active mobile social users have been added over the same time span, an incredible total growth of 541 Million.

7) Facebook adds ½ million new users every day; 6 new profiles every second. An ever-expanding market worth tapping into.

8) Mobile users constitute half of the world’s population, and 2 million smart phones are sold worldwide every single day. 
9) 12 new active mobile social users are added every second, that’s 1 Million per day. 

10)  WhatsApp has gained 300 Million new users y/y August 2014/2015, a year on year growth of 60%. 

See more at: http://www.socialmediatoday.com/social-networks/kadie-regan/2015-08-10/10-amazing-social-media-growth-stats-2015#sthash.9WmxYeJF.dpuf

Social Media Statics 2014

Social Media Stats 2014

Facebook: 1.28bn Users

1.01 billion mobile monthly active users as of March 31, 2014

72% of online adults visit Facebook at least once a month

Number of Facebook users in India alone is over 100 Million

There are more than 50 Million Facebook pages

Most common reason to unlike a Facebook page is uninteresting posts

75% of the engagement on a post happens in first 5 hours

G+ 540 Million monthly active users 1.6 Billion+ total users

Average time spent on Google+ is 7 minutes per month

22% of online adults visit Google+ once in a monthTweet

Google+ is the most misunderstood platform so far(?)

 53% of interaction between a Google+ user and Brand is positive

Twitter: 255 Million monthly active users 1 Billion+ total users

500 million Tweets are sent per day

78% of Twitter's active users are on mobile

44% of users have never sent a Tweet, consider them inactive

391 Million Twitter accounts have no followers

46% of Twitter users tweet at least once in a day

Instagram: 200 Million monthly active users Still counting total users

20 Billion+ photos has been shared on Instagram to date

23% of teens consider Instagram as their favorite social network

50 Million users signed up to Instagram in last six months

Thailand alone has 1.5 million Instagram users

LinkedIn 187 Million monthly active users 300 Million+ total users

More than 2 users sign-up for LinkedIn every second

There are over 39 million students & recent college graduates on LinkedIn

LinkedIn reaches a total of 200 countries and territories geographically

41% of LinkedIn visits are via Mobile

44K is the average number of daily LinkedIn mobile Job applications

Pinterest: 40 Million monthly active users 70 Million+ total users

80% of Pinterest users are female

158 is the average number of pins from female users

84% of Women and 50% of Men on Pinterest stay active

92% of Pinterest pins are done by Women

23% of Pinterest users use it at least once in a day

Vine: Counting monthly active users 40 Million+ total users

Vine has changed the way marketing teams look at video

5 Vines are tweets every second

Weekends are the most popular time for Vine sharing

3 of the 5 most retweeted Vines ever are by Musicians

30 Million

monthly active users

Snapchat 60 Million+ total users

Number of Snapchat snaps per day is 400 Million

70% of Snapchat users are female

12% of Snapchat snaps are shared with multiple recipients

5% of overall selfies shared on social media are from Snapchat

50% of Norway smartphone users use

YouTube 1 Billion+ total users

80% of traffic is from outside US

6 Billion hours of video is watched on YouTube per month

100 hours of video is uploaded on YouTube per minute

40% of YouTube traffic comes from Mobile

1 Billion is the average YouTube mobile videos views per day

Blogs: 6.7 Million+ people blog via blogging sites

77% of internet users read blogs

12 Million+ people blog via Social Networks

23% of internet time is spent on blogs and social networks

Companies with a blog have 97% more inbound links than others

B2B marketers using blogs generate 67% more leads

Sources:
Digital Insites: http://blog.digitalinsights.in/social-media-users-2014-stats-numbers/05205287.html (where you get a lovely graphic)

about.twitter.com/company

newsroom.fb.com/company-info

www.nytimes.com

www.techcrunch.com

blog.instagram.com

www.businessinsider.in

www.expandedramblings.com

www.social4retail.com

www.socialmediastrategiessummit.com

plus.miernicki.com

www.venturebeat.com

No, Instagram Is Not Bigger Than Twitter

From Slate:

http://www.slate.com/blogs/future_tense/2014/12/10/instagram_hits_300_million_users_bigger_than_twitter_not_really.html

Instagram is indeed larger than Twitter if you look solely at monthly active users, of whom Twitter has 284 million at last count. MAUs, as they’re called, are one useful metric of a social network’s size. But they aren’t the only one. Others might include the amount of time users spend on the network, the amount of content they post, and the number of people who see that content. Look at those, and it quickly becomes impossible to say whether Instagram or Twitter is larger.

The question is what to measure and what metrics are most relevant to the platform. Is an instant glancing at a photo equivalent to engaging in a conversation or taking an action after seeing a Twitter post?

More here on this subject: https://medium.com/@ev/a-mile-wide-an-inch-deep-48f36e48d4cb#.nvdt1d7it

14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know

Facebook updates

1. Search for past posts

2. Saved posts

3. Rooms for every interest

4. Facebook Groups app

5. “Buy” button

Twitter updates

6. Archive search

7. Share tweets through Direct Messages

8. New tweets in your timeline

LinkedIn updates

9. New stats on who’s viewed your profile

10. New blogging interface

Pinterest updates

11. Pin from your iPhone

13. Pin posts on Google+

Instagram updates

14. Caption editing

10 Tips For Building A Community On Twitter

source: http://www.mediabistro.com/alltwitter/build-community-twitter_b58144

1. Tweet consistently

2. Be helpful

3. Search for them

4. Leverage existing connections

5. Build a strong brand

6. Know the lingo

7. Respond to all @replies

8. Start a hashtag chat

9. Promote others

10. Network with influencers

The CMO Guide 2014 To The Social Landscape Is Out

http://www.viralblog.com/wp-content/uploads/2014/06/the-cmos-guide-to-the-2014-social-landscape_532b26d0144c1_w1500.png.jpg

21 Social Media Tips You’ll Wish You’d Known Sooner

Source:
http://www.buzzfeed.com/mikespohr/21-social-media-tips-youll-wish-youd-known-sooner

LinkedIn, Instrgram, Pinterest, Twitter, Faceboook, Foursquare

5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

Source:

http://www.entrepreneur.com/article/232434 

Summary
1. Buffer to post content. 

2. LaunchCrew to launch campaigns. 

3. Unbounce to create landing pages.  targeted audience, along with specific and relatable calls to action.

4. Click to Tweet to foster sharing.  give out a simple, pre-composed click-to-tweet URL for your audience to tweet 

5. Mention to monitor and react.

50 Tweetable Twitter Tips You Wish You Knew Years Ago

Source: http://blog.hubspot.com/marketing/twitter-tips-list

Summary: 50 tips for twitter training

--------------------

Optimizing Your Twitter Profile

1) Make yourself easy to recognize by using a close-up headshot of yourself as your profile picture. [click to tweet]

2) Make the most of your Twitter bio. Show off your skills and uniqueness without over-hashtagging. [click to tweet]

3) Twitter's new profile design dimensions: header photo = 1500 x 500 px | profile pic = 400 x 400 px. [click to tweet]

4) Include your URL in your Twitter bio, not just the URL field, to optimize for mobile users. [click to tweet]

What You Should Tweet

5) Structure your tweets like this to increase clicks: KEY MESSAGE - LINK #HASHTAG AFTERTHOUGHT [click to tweet]

6) Don't be entirely self-promotional on Twitter. Mix up your content and interact with your followers. [click to tweet]

7) Establish yourself as an industry thought leader by adding commentary to the links you tweet. [click to tweet]

8) Try keeping tweets short -- 100 characters instead of 140 -- to let people add their own commentary. [click to tweet]

9) Curate content you tweet from a wide variety of sources to keep your followers interested. [click to tweet]

10) Let your personality shine on Twitter. Tweet funny/interesting content along with the business content. [click to tweet]

11) Share images in your tweets to increase engagement, since images now appear inline on Twitter. [click to tweet]

12) Be real. It's okay to tweet mundane things like weather commentary or what you're eating SPARINGLY. [click to tweet]

Increasing Twitter Engagement

13) Engage with others and show appreciation for their tweets by using the favorite button as a "like." [click to tweet]

14) Be responsive on Twitter, not a robot. If someone asks you a question on Twitter, answer it! [click to tweet]

15) If you retweet every single tweet you're mentioned in, followers will think you crave attention. [click to tweet]

16) If someone regularly retweets or replies to you, add them to a list so you can return the favor. [click to tweet]

17) Twitter is a two-way conversation. Tweet questions to encourage your followers to interact with you. [click to tweet]

18) Nobody HAS to share your content on Twitter. So if someone authoritative retweets you, thank them. [click to tweet]

19) Run Twitter contests using hashtags to increase engagement quickly. It's gratifying to win! [click to tweet]

Making Sense of the Chaos

20) You don't have to follow back everyone that follows you. Doing so would clutter your stream. [click to tweet]

21) Use hashtags (#) to join relevant conversations and make your tweets easy to find. [click to tweet]

22) Use lists grouped by industry or topic to follow people you want to pay attention to on Twitter. [click to tweet]

23) Create public Twitter lists (vs. private) so members know when they're added and likely reciprocate. [click to tweet]

24) Save time by using tools like Tweetdeck or HubSpot's Social Inbox to schedule tweets for the week. [click to tweet]

25) Blocking people doesn't "block" them from your tweets, but removes them from your Twitter stream. [click to tweet]

Avoiding Silly Twitter Mistakes

26) Don't tweet at people with links to your blog hoping to get their attention. That's called spam. [click to tweet]

27) Don't send auto-DMs. Ever. No exceptions. Just don't do it. If you do, people will unfollow you. [click to tweet]

28) Don't #overuse #hashtags #in #your #tweets. Limit yourself to 1-3 hashtags per tweet. [click to tweet]

29) If you favorite every tweet someone is mentioned in, even via automation, you'll seem like a stalker. [click to tweet]

30) Don't gripe on Twitter. People like to surround themselves with positive people, not complainers. [click to tweet]

31) Long personal chats should happen over DM. Otherwise whoever follows both of you will be inundated with your tweets in their Twitter stream! [click to tweet]

32) Don't repeatedly follow and unfollow Twitter users seeking attention. They will notice ... in a bad way. [click to tweet]

Optimizing Your Twitter Stream

33) Use landscape-oriented images on Twitter, using approximately a 2:1 dimension, for the best appearance on the Twitter feed. [click to tweet]

34) Try incorporating an image into every three to four tweets so they're more prominent in a user's feed. [click to tweet]

35) Track which tweets get more replies, retweets, favorites, and clicks. Use this data to influence future tweets. [click to tweet]

36) B2C brands report 17% more engagement on weekends. B2B see better engagement Monday - Friday. [click to tweet]

37) Share important tweets four times throughout the day using different angles to cover all time zones. [click to tweet]

38) If Twitter is your morning task, schedule tweets throughout the day instead of posting them all at once. [click to tweet]

Getting More Twitter Followers

39) Measure your Twitter success not by your number of followers, but by the quality and level of engagement. [click to tweet]

40) Follow twenty people with similar interests per day. That's not overwhelming, and reciprocal followers will add up quickly. [click to tweet]

41) Tweet about Twitter itself to get more followers. @HubSpot's most-shared content is about Twitter. [click to tweet]

42) Don't follow more than a couple hundred people per day. Twitter might mistake you for a spam bot and suspend your account! [click to tweet]

Having Good Twitter Etiquette

43) If you wouldn't say something to someone's face, don't say it to them on Twitter. [click to tweet]

44) Don't try to start arguments with people on Twitter. A friendly debate is fine, but respect others' opinions. [click to tweet]

45) Don't be a troll on Twitter, no matter how angry you are. For most, Twitter isn't really anonymous, and your public anger could come back to haunt you later. [click to tweet]

46) If you tweet spoilers while live-tweeting TV shows or sporting events, use the right hashtag so people can filter it out. [click to tweet]

Optimizing Your Blog for Twitter

47) Optimize your blog post titles so when people tweet them, they're catchy enough for people to click on the links. [click to tweet]

48) Add social sharing buttons like AddThis to your blog to make each post easy for readers to tweet. [click to tweet]

49) Use Click to Tweet to provide bits of text in your blog posts readers can tweet in a single click. [click to tweet]

50) Don't overthink your tweets. If tweeting for a company, be agile without implementing a huge approval process. [click to tweet]